Head of Communications and Marketing in Accra

About the role:

Join Rising Academies as the Head of Communications & Marketing and spearhead our mission to establish Rising as the premier education brand in Africa. In this strategic role, you'll be instrumental in expanding our reach, impacting millions of students across the continent. You will develop and implement a comprehensive marketing and communications strategy across our diverse delivery channels. You will also strengthen and uphold Rising's child safeguarding practices from a media lens. Your efforts will drive substantial audience growth, increase our funding and customer base, and ensure our brand consistently shines in all external interactions. If you are a visionary leader with a passion for transformative education and a knack for dynamic marketing, this role offers the unique opportunity to shape the future of education in Africa and beyond.The Head of Communications and Marketing will:

• Develop and Execute Strategic Plans: Craft and implement a comprehensive marketing and communications strategy across all of our commercial channels - affordable private schools, government partnerships and licensing to the non-state sector.
• Expand Audience Reach: Significantly increase followers across Rising's social media platforms and enhance content reach
• Drive Revenue and Funding: Source and originate significant funding and new customer acquisition through effective marketing and communications strategies
• Uphold Brand Excellence: Ensure that all external communications and marketing initiatives consistently adhere to and promote Rising's branding guidelines
• Build and Lead a High-Performing Team: Establish a fully operational Communications team
• Foster Content Creation Network: Bring together talented and mission-aligned freelancers who can consistently generate high quality outputs in line with strategy and brand guidelines
• Leverage Rising's Networks: Utilize ministerial and partner connections to secure international media coverage and place articles, blogs, and interviews with prominent media outlets and events
• Monitor and Report on Performance: Provide regular updates on communications and marketing performance to the board and the senior leadership team, with detailed insights into KPIs
• Enhance Marcomms Effectiveness: Continuously gather and analyze performance data to identify and implement improvements, aiming for substantial improvements in overall marketing communications effectiveness

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