Principal Social Media Officer, PCER1

THE HIRING DEPARTMENT:

The Communication and External Relations Department (PCER) is in charge of planning, preparing and implementing public relations and institutional communication programmes designed to make the Bank better known by its various audiences so as to promote social and economic development in Africa. The department also works to promote the Bank’s credibility and good reputation as Africa’s leading development finance institution. PCER’s work is underpinned by the Communication and External Relations Strategy, designed to reinforce the Bank’s regional and global position as Africa’s premier development financial institution, and enable greater resource mobilization to scale up its financing capacity. The Bank needs strong communication to support its critical role of advocacy in Regional Member Countries (RMCs) to implement sound economic policies, sustainable development, and good governance.

Social media plays a critical role in this regard. Since the Bank’s last approved communication strategy in 2009, digital transformation has significantly influenced the way businesses operate, and it has made the world more accessible. It has also changed the way the world communicates. There are nearly 4 billion social media users globally, which is about 48% of the entire world’s population. In addition, by 2021 there were almost 4.9 billion internet users in the world. In Africa the total number of internet users is estimated at 460 million with a total penetration of 33% of the total population. Nearly 191 million users are reported to be active social media users.

THE POSITION:

The Principal Social Media Officer plays a crucial supervisory and strategic role in enhancing the Bank’s operational outcomes through social media. This role is pivotal in leading efforts to project a positive image of the Bank and its initiatives, fostering engagement with both shareholders and the public across member countries. Responsibilities include creating and curating content optimized for social media, developing and updating a comprehensive social media strategy, and overseeing the Bank’s communication activities on these platforms.

The Principal Social Media Officer will also craft a social media content calendar, design communication plans for flagship events, establish partnerships for collaborative promotions, and produce multimedia content to enrich the Bank’s digital offer. By assessing the impact of social media campaigns, the Social Media Officer ensures that the Bank’s strategies resonate with and effectively reach the Bank’s diverse audience, thereby improving awareness, understanding, and the overall image of the Bank.

The Principal Social Media Officer will also be responsible for ensuring a consistent approach to social media communication and that it is aligned to corporate priorities and messaging.

The incumbent will coordinate efforts to expand and strengthen the Bank’s social media footprint, build on the existing social media community, and provide the blueprint for which the Bank can use to guide its social media activities.

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